Which Content Does Best on LinkedIn?

SocialInsider just published a study about which content performs the best on LinkedIn: 1. Native documents generate 3x more clicks than any other type of content. 2. Video generates the highest engagement per impression rate for small to middle-sized accounts. 3. In 2022, LinkedIn’s video views rate stands at an average of 15.61%. 4. The average LinkedIn page reach rate is 3.49%